QUESTION:

"From a marketing point of view (Marketing and MBA), having to sign up for a subscription and then cancel is a scummy practice.

You have a fantastic program. It helps me keep my recipes organized. Why tarnish that reputation with this practice?

Your website should have a one time snyc fee option with no subscription attached to it. Some people would like to use your program (cloud sync and phone app); however, they may not have the resources nor can they afford a monthly subscription.

I would use that feature; however, I refuse to use a feature where I'm forced to sign up for a subscription." - Ron

---

ANSWER:

Hi Ron!

Thank you for your interesting feedback. I would really like to know more about your perspective.

If I understand correctly, we are talking about the following two ideas:

1. A one-time sync option for a fee of...say...$4.95
2. 30 days of unlimited sync for $4.95

As a customer, if I were to choose option 1 and then, after syncing, discover that I needed to make a change or add a recipe and sync again or sync to another device, I would be disappointed if I could not do this.

It seems to me that, as a customer, option 2 would be better because, for the same price, I could make an unlimited number of changes and sync to an unlimited number of computers and devices over the course of 30 days.

If we made it difficult to unsubscribe from our service, I would agree that this would be a scummy practice. However, unsubscribing from Cook'n is as simple as sending me an email and saying "I would like to unsubscribe" and...badabing! It's done!

With that being the case, I don't see how this is scummy or undesirable for the customer. With this being the case, option 2 seems MUCH better to me than option 1. Am I missing something?

Dan